Ecommerce
Cart Abandonment Rate Calculator
Calculate your cart abandonment rate, lost revenue, and estimated recoverable revenue from email campaigns.
Enter carts initiated, completed orders, and AOV above
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Cart Abandonment Formulas
Abandonment Rate = (Abandoned Carts / Initiated Carts) × 100
Abandoned Carts = Initiated − Completed Orders
Lost Revenue = Abandoned Carts × Average Order Value
Recoverable Revenue = Lost Revenue × Email Recovery Rate
How to Use This Calculator
Enter the number of carts initiated, completed orders, and your average order value. Optionally add an email recovery rate (typically 5–15%) to estimate revenue you can win back.
Adding total sessions also lets the calculator show your add-to-cart rate.
Frequently asked questions
What is a good cart abandonment rate?
The average e-commerce cart abandonment rate is around 70%. A rate below 65% is considered good. Even small reductions in abandonment can significantly increase revenue.
Why do shoppers abandon their carts?
Common reasons include unexpected shipping costs, being required to create an account, a complicated checkout process, security concerns, or simply browsing without intent to buy.
How can you reduce cart abandonment?
Effective tactics include showing shipping costs early, offering guest checkout, streamlining the checkout flow, adding trust badges, and sending cart recovery emails.
How effective are cart abandonment emails?
Cart recovery emails have an average open rate of around 40% and can recover 5–15% of abandoned carts on average. Personalised sequences with 2–3 emails typically outperform single-email campaigns.
Is cart abandonment higher on mobile?
Yes. Mobile cart abandonment rates are typically 5–10 percentage points higher than desktop, mainly due to smaller screens, slower page loads, and more complex payment entry on mobile devices.